HOF ROKAHR — A family-run farm in the Hannover and Hildesheim region, Hof Rokahr produces food for local consumers and retail, with strawberries at the heart of its cultivation. Rooted in regional production, the farm places equal value on responsible agriculture, close relationships, and the wellbeing of people and nature. The new identity brings these qualities into a more contemporary and recognisable presence, connecting with new audiences while remaining grounded in its local character.

The new identity draws on this connection between people and nature, translating the farm’s values into a contemporary and recognisable visual language. The distinctive symbol, wordmark, and typographic system share a bold graphic character, while the art direction for photography brings people, landscape, and produce to the foreground. Studio Catana developed the system across packaging, signage, social media, vehicle graphics, and brand guidelines, creating a coherent identity grounded in everyday life on the farm.

Photography: Mario Wezel, Logo Animation: NordNord, Communication Strategy: FUTURIII