IN YOUR FACE — The second contemporary photography exhibition by Scope Hannover brought together international photographers whose work offered unexpected perspectives on familiar subjects. Moving beyond stereotypes, the exhibition used direct and provocative imagery to challenge perception, shifting between attraction and discomfort.

Commissioned by design studio ItYt, Ilina Catana developed the exhibition’s visual identity in close collaboration with their team. The design reflects the exhibition’s direct and uncompromising character. A compact vertical logotype built from the acronym “IYF” establishes an axis that carries through the wider design system. The radical BRRR typeface is contrasted with the serif FF Scala, while unconventional layouts push text towards the edges and interweave it with imagery. This visual language unfolds across the catalogue, posters, flyers, window graphics, bags, and exhibition website.

Art Direction: ItYt, Designers: Kiriakoula Kremantzouli / Melanie Rosenauer / Ilina Catana