LAURA HUNDERMARK — Laura Hundertmark is a psychotherapist and sports psychologist working with individuals, athletes, and organisations. Her practice combines professional expertise with a distinctive sense of strength, warmth, and calm, creating the foundation for an identity that feels equally clear, personal, and reassuring.

The visual identity translates these qualities through a minimal language inspired by Scandinavian design. A restrained palette of natural tones creates a quiet atmosphere, while centred compositions introduce balance and focus. Typography is set in La Fontaine, a neo-grotesque typeface whose open forms and curved details bring character to an otherwise precise system. Together, these elements balance professionalism with a human presence.

Art Direction: Studio Catana, Photography: Mario Wezel, Animation: NordNord